Virtual Makeup Try-On App with AI & AR for KISS Products

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About KISS Products – Virtual Makeup Try-on App

Virtual Makeup Try-on App

Kiss Products is a global beauty company known for innovative, affordable beauty solutions. From false eyelashes and press-on nails to hair tools and skincare, Kiss empowers consumers to express their personal style at home. With a presence in over 100 countries, the brand combines quality, convenience, and trend-driven design to lead in the DIY beauty space.

Key Services

Challenges

Kiss Products faced several challenges common in the beauty industry, particularly with product personalization, customer satisfaction, and sales through digital channels. Consumers often hesitate to purchase items like makeup, press-on nails, hair color, and false lashes without the ability to try them on. Lack of personalization in the shopping experience was making it difficult for customers to identify products that suit their individual preferences. This resulted in loss of sales, higher return rates, customer dissatisfaction, and an increase in wasted products. Additionally, product returns not only impacted revenue but also created logistical and environmental burdens. In an increasingly competitive market, it became necessary for Kiss to provide customers with a mobile app with virtual try-on capabilities and a personalized shopping experience.

Key Objectives:

Increase Product Sales
Improve Customer Satisfaction
Reduce Product Waste
Gain Competitive Advantage

The Solution

To address KISS’s business challenges and meet their objectives, Invonto developed Kiss & Makeup app, a mobile-based shopping platform with virtual try-on capabilities that combined AI, AR, and e-commerce technologies:

Mobile App

The primary solution was creating a native mobile app that provided customers with the ability to explore KISS’s product offerings, virtually try on available products, and purchase products. The app delivered an immersive and intuitive user experience, which increased customer engagement and gave KISS a strong competitive advantage.

AI & AR Virtual Try-On

Leveraging real-time facial feature detection using AI and product augmentation using AR, users can virtually try-on lipsticks, lip gloss, eyelashes, eyeshadow, foundation, and hair color products using their phone’s camera. This provided users with real-time visualization on how products might look on them, assisting them in making purchasing decisions. Users can try different product combinations and compare those results side-by-side, as well as share with their friends & family instantly for feedback.

Mobile Shopping

The mobile app is integrated with KISS’s ecommerce store on the Shopify platform, offering secure checkout, real-time inventory syncing, and personalized product recommendations. It ensured a frictionless shopping journey from discovery to purchase as well as provided a seamless experience between KISS’s website and mobile app.

Tech Stack

iOS
Android
Python
Vision AR
Shopify
DeepAR

Measurable Impact

The Business Results Achieved Following the Launch

With Invonto’s expertise in emerging tech and mobile development, Kiss Products successfully bridged the gap between digital convenience and personalized beauty experiences. The new mobile app empowers consumers to shop confidently while reinforcing the brand’s forward-thinking identity in a competitive market.

By enabling users to virtually try on products before purchasing, the app boosted customer confidence and resulted in higher customer satisfaction and product sales. It also helped reduce product returns and waste by allowing more accurate purchasing decisions. The personalized shopping features and immersive AR experience strengthened customer loyalty, while positioning Kiss Products as an innovative leader in the digital beauty space.

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