Sealed Air Corporation

Challenge

Sealed Air product care division operated on legacy systems and processes making their business operations slow, expensive, and less competitive.

Some of their challenges included:

• Sales representatives manually gathered specifications for the products needing packaging solutions using paper forms
• Designers were preparing packaging solutions using software but did not have a way to share that with customers
• Technical expertise and capabilities were not shared across their entire business causing inconsistencies and duplication of work
• Customers and trade partners were not able to contribute
• Lack of management oversight on business performance and trends

To overcome these challenges, we wanted to build a custom digital solution to transform Sealed Air packaging offerings.

Process

When we met with Sealed Air, our idea was to build a mobile application for their sales and account reps. They did not have defined digital strategies or goals. Our team gathered detailed requirements from onsite working sessions. Those discoveries led to developing long term digital strategies, creating a product roadmap, and defining digital solutions required to meet their business objectives and goals. Initially, Sealed Air wanted to develop a mobile application, however, their ultimate need was to create a suite of products covering multiple use cases in their packaging processes.

Invonto developed a unique digital solution for each use case following agile development best practices. To maintain full transparency on development status, solutions were built in conjunction with Sealed Air employees. On completing each milestone, we reviewed progress with Sealed Air and released updates to end users following standard devops processes. We delivered each solution on time and within budget to meet client expectations.

Tech Stack:

Solution #1: Project Management Application

The Sealed Air product care division needed to improve how they gathered product specifications from customers. In addition, they needed to efficiently design custom packaging solutions according to the customer’s feedback. We designed and developed a cloud-based project management application, called Insights, hosted on the AWS infrastructure accompanied by a mobile app. This application streamlined Sealed Air packaging design process and brought consistency to the workflow of sales reps and designers across the globe. As part of the solution requirement, we built API interfaces with SAP ERP and CRM systems as well as built a developer API for Sealed Air’s reporting, design, and analytics platforms.

Key Functions:

Solution #2: Knowledge Sharing Platform

After Sealed Air’s team started using the newly launched project management application, they were quickly and efficiently able to document thousands of projects. The early success paved a way for the next digital solution, PackShare, which allowed designers, reps, and trade partners to have access to data of all Sealed Air projects. Invonto designed and developed an AI / machine learning solution that allowed users to perform context-based research on packaging design projects, gain insights from the prior design solutions, and use a recommendation engine for initiating new packaging design projects. This platform also served as a pitch deck/sales platform allowing sales & account reps to find relevant projects for new customers using preference based and personalized searches. This solution improved 40% efficiency in new packaging designs and 22% increase in conversion rate.

Key Functions:

Solution #4: KPI Dashboard Application

New digital solutions supercharged Sealed Air’s packaging portfolio with an average of 14,000 new packaging design projects each year. Their management team needed to analyze key-performance-indicators to set business directions & goals. Invonto helped meet this need by designing & developing a KPI dashboard application.

Key Functions:

Solution #5: Packaging Sustainability Solution

Sealed Air is committed towards sustainability and improving our environment. Sealed Air is achieving this by delivering innovative and sustainable packaging solutions that address environmental impact and reduce waste. In 2015, Sealed Air announced their sustainability goals for 2025. As part of the initiatives to measure progress towards Sealed Air’s sustainability goals, we built a Damage Footprint Calculator. This application allows users to calculate packaging waste reductions based on the reduction in damage rate. This enables Sealed Air to see how a particular packaging solution not only reduces costs, but reduces the overall carbon footprint.