Sealed Air Corporation – Digital Transformation

The Sealed Air product care division needed to improve how they gathered product specifications from customers. In addition, they needed to efficiently design custom packaging solutions according to the customer’s feedback. We designed and developed a cloud-based project management application, called Insights, hosted on the AWS infrastructure accompanied by a mobile app. This application streamlined Sealed Air packaging design process and brought consistency to the workflow of sales reps and designers across the globe. As part of the solution requirement, we built API interfaces with SAP ERP and CRM systems as well as built a developer API for Sealed Air’s reporting, design, and analytics platforms.

Key Functions:

• Security
  User login and role management
• Design Projects
  Creating and managing packaging design projects
• Contact Management
  Manage customer company and contact data
• Equipment Overview
  Manage equipment system details
• Media Upload
  Ability to upload and view photos & videos
• Packaging Instructions
  Ability to setup step-by-step instructions for packaging solutions
• PDF Export
  Ability to export data into pdf format
• Localization Support
  Multi-lingual support for global users
• Notifications
  Email notifications and messaging capabilities
• KPI Reports
  Analytics tracking for monitoring application usage
• Knowledge Rating Systems
  Intelligence-driven knowledge rating systems
• Sustainability Calculator
  Sustainability calculator for measuring the reduction in carbon footprint
• Barcode and QR
  Ability to scan barcode and QR Codes
• API Integration
  API Integration with ERP, CRM, Reporting, Analytics, and Design systems
• PDF Export
  Ability to export data into pdf format
• Localization Support
  Multi-lingual support for global users

After Sealed Air’s team started using the newly launched project management application, they were quickly and efficiently able to document thousands of projects. The early success paved a way for the next digital solution, PackShare, which allowed designers, reps, and trade partners to have access to data of all Sealed Air projects. Invonto designed and developed an AI / machine learning solution that allowed users to perform context-based research on packaging design projects, gain insights from the prior design solutions, and use a recommendation engine for initiating new packaging design projects. This platform also served as a pitch deck/sales platform allowing sales & account reps to find relevant projects for new customers using preference based and personalized searches. This solution improved 40% efficiency in new packaging designs and 22% increase in conversion rate.

Key Functions:

• Security
  User login and role management
• Personalization
  Personalized features based on user preferences
• Preference-based Search
  Search & filter Packaging design projects
• Localization Support
  Allowing searches in all languages with Google Translation
• Data Analytics
  Advanced data insights for recommendations and trend forecasting
• Explore Designs
  Ability to view best matching packaging solution designs
• Single Page Responsive Application
  Supporting desktop and tablet users
• API Integration
  API Integration for data, personalization, and analytics

Sealed Air identified a need for their customers to have a solution that helps them effectively manage their own packaging processes; improving productivity and reducing damage. To meet this need, Invonto designed a cloud-based solution and a tablet application for the technicians to run the packaging process in front of an equipment. This solution, called PackOS, included step-by-step instructions with photos and videos to walk a packer through the packaging process for all of the customer’s products. This solution helped customers make packaging processes more efficient and precise, reducing waste.

Key Functions:

• Security
  User login and role management
• Automate Packing Process
  Automate packing process on packaging equipment
• Localization Support
  Support multiple languages, UOMs, and currencies
• Barcode Scanning
  Ability to view packaging solution designs
• Manage Files
  Manage company file attachments
• Equipment Management
  Monitor and manage packaging equipment remotely
• Export Data
  Ability to Export Data in CSV and PDF
• Packing Instructions
  Ability to setup multiple packing instructions
• API Integration
  API Integration for Data, Reporting, and Equipment Monitoring
• Single Page Responsive Application
  Supporting desktop and tablet users

New digital solutions supercharged Sealed Air’s packaging portfolio with an average of 14,000 new packaging design projects each year. Their management team needed to analyze key-performance-indicators to set business directions & goals. Invonto helped meet this need by designing & developing a KPI dashboard application.

Key Functions:

• Data Analysis
  Data analysis and aggregation for multiple KPI categories
• Heat Map
  Heat map view highlighting top performing locations
• Real-time KPIs
  Visualizing Key Performance Indicators
• Trend Forecasting
  Displaying trends by industry to identify growth sectors
• Regional Stats
  Recognizing top sales rep, account rep, and packaging designer in each region
• Identify Value
  Identifying business value delivered to customers for damage reduction, space optimization, and customer satisfaction

Sealed Air is committed towards sustainability and improving our environment. Sealed Air is achieving this by delivering innovative and sustainable packaging solutions that address environmental impact and reduce waste. In 2015, Sealed Air announced their sustainability goals for 2025. As part of the initiatives to measure progress towards Sealed Air’s sustainability goals, we built a Damage Footprint Calculator. This application allows users to calculate packaging waste reductions based on the reduction in damage rate. This enables Sealed Air to see how a particular packaging solution not only reduces costs, but reduces the overall carbon footprint.

One of the common challenge faced by all businesses is traceability and timely access to data. One of the challenges Sealed Air’s business faced was not being able to identify specific packaging solution used for a product packaging. To overcome this, we built a mobile app with the QR scan capability. By using this app, users are able to retrieve key details of the packaging solution as well as generate data that helped analyze root causes for the damaged packages.

Key Functions:

• Security
  User login
• Scan QR Codes
  Ability to scan QR code
• Packaging Details
  Viewing packaging details
• Issue Tracing
  Ability to track packaging issues based on product damages
• Notifications
  Generating notifications for data reporting
• Localization
  Multi-lingual support