About Kiss Products
Kiss Products is a global beauty company known for innovative, affordable beauty solutions. From false eyelashes and press-on nails to hair tools and skincare, Kiss empowers consumers to express their personal style at home. With a presence in over 100 countries, the brand combines quality, convenience, and trend-driven design to lead in the DIY beauty space.
Before working with Invonto, we hired a mobile developer who unfortunately fell short of our expectations. I am glad I found Invonto. They quickly took over the project and delivered a final product that exceeded our expectations. Their deep technical expertise and cross-platform experience added tremendous value and were instrumental in bringing our project to a successful completion. I highly recommend Invonto to anyone looking for a reliable and capable development partner.
Frank Russo.
Head of KISS E-Commerce Team
Challenges
Kiss Products faced several challenges common in the beauty industry, particularly with product personalization, customer satisfaction, and sales through digital channels. Consumers often hesitate to purchase items like makeup, press-on nails, hair color, and false lashes without the ability to try them on. Lack of personalization in the shopping experience was making it difficult for customers to identify products that suit their individual preferences. This resulted in loss of sales, higher return rates, customer dissatisfaction, and an increase in wasted products. Additionally, product returns not only impacted revenue but also created logistical and environmental burdens. In an increasingly competitive market, it became necessary for Kiss to provide customers with a mobile app with virtual try-on capabilities and a personalized shopping experience.
Objectives
Increase Product Sales | Improve Customer Satisfaction | Reduce Product Waste | Gain Competitive Advantage
Solution
To address KISS’s business challenges and meet their objectives, Invonto developed Kiss & Makeup app, a mobile-based shopping platform with virtual try-on capabilities that combined AI, AR, and e-commerce technologies:
Mobile App
The primary solution was creating a native mobile app that provided customers with the ability to explore KISS’s product offerings, virtually try on available products, and purchase products. The app delivered an immersive and intuitive user experience, which increased customer engagement and gave KISS a strong competitive advantage.
AI & AR Virtual Try-On
Leveraging real-time facial feature detection using AI and product augmentation using AR, users can virtually try-on lipsticks, lip gloss, eyelashes, eyeshadow, foundation, and hair color products using their phone’s camera. This provided users with real-time visualization on how products might look on them, assisting them in making purchasing decisions. Users can try different product combinations and compare those results side-by-side, as well as share with their friends & family instantly for feedback.
Mobile Shopping
The mobile app is integrated with KISS’s ecommerce store on the Shopify platform, offering secure checkout, real-time inventory syncing, and personalized product recommendations. It ensured a frictionless shopping journey from discovery to purchase as well as provided a seamless experience between KISS’s website and mobile app.
Tech Stack
iOS
Android
Python
Vision AR
Shopify
DeepAR
Services Offered
User Experience Design
App Development
AI Development
Virtual Try-on Asset Creation
App Testing
Product Management
DevOps
Results
With Invonto’s expertise in emerging tech and mobile development, Kiss Products successfully bridged the gap between digital convenience and personalized beauty experiences. The new mobile app empowers consumers to shop confidently while reinforcing the brand’s forward-thinking identity in a competitive market.
By enabling users to virtually try on products before purchasing, the app boosted customer confidence and resulted in higher customer satisfaction and product sales. It also helped reduce product returns and waste by allowing more accurate purchasing decisions. The personalized shopping features and immersive AR experience strengthened customer loyalty, while positioning Kiss Products as an innovative leader in the digital beauty space.
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